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Science and reality

Author: Bryan Gardiner

Posted on August 25, 2016

The Science of Waiting … and Waiting … for Your Page to Load

The Science of Waiting … and Waiting … for Your Page to Load
Web designers are getting better and better at manipulating how you perceive wait time online. The post The Science of Waiting ... and Waiting ... for Your Page to Load appeared first on WIRED.
Posted on April 1, 2016

Big Question: Why Does Scratching Make You Itch More?

Big Question: Why Does Scratching Make You Itch More?
Physical itchiness—whether it's from a wool sweater, a mosquito bite, or poison oak—is usually only temporary. But sometimes that goes horribly wrong. The post Big Question: Why Does Scratching Make You Itch More? appeared first on WIRED.
Posted on December 25, 2015

Win Family Fights This Holiday—With Behavioral Science

Win Family Fights This Holiday—With Behavioral Science

Effective argumentation is mostly about choosing the right strategy. And that means knowing a little bit about how people think … and don't think.

The post Win Family Fights This Holiday—With Behavioral Science appeared first on WIRED.

Posted on December 18, 2015

You’ll Be Outraged at How Easy It Was to Get You to Click on This Headline

You’ll Be Outraged at How Easy It Was to Get You to Click on This Headline

This article won't amaze or shock you. What it will do is explain why so many of us continually fall for clickbait.

The post You’ll Be Outraged at How Easy It Was to Get You to Click on This Headline appeared first on WIRED.

Posted on September 8, 2015

Big Question: Is Speed Reading Actually Possible?

Big Question: Is Speed Reading Actually Possible?

Some people say they can read more than a thousand words per minute. But are they really understanding all that?

The post Big Question: Is Speed Reading Actually Possible? appeared first on WIRED.

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