The most powerful consumer cravings and sense memories may be triggered by the aroma of fresh pine.
The post What’s Inside That Seasonal Febreze That Smells Like Pine appeared first on WIRED.
What’s Inside That Seasonal Febreze That Smells Like Pine
What’s Inside E-Cigarette Juice: Alcohol, More Alcohol, and Lots of Secrets
Are e-cigs safer than cigarettes? Maybe. E-cig juices and devices remain unregulated in the US, so the health effects remain foggy.
The post What’s Inside E-Cigarette Juice: Alcohol, More Alcohol, and Lots of Secrets appeared first on WIRED.
Solar or Coal? The Energy India Picks May Decide Earth’s Fate
India will make a choice, but it will not be India's alone.
The post Solar or Coal? The Energy India Picks May Decide Earth’s Fate appeared first on WIRED.
New Documentary Racing Extinction Explores How Humanity Is Killing the World
Louis Psihoyos' new film, Racing Extinction, airing December 2 on Discovery, explores the man-made causes of what biologists call the sixth mass extinction.
The post New Documentary Racing Extinction Explores How Humanity Is Killing the World appeared first on WIRED.
What’s Inside Silly String: The Secret’s in the Solvent
For a real laugh, look no further than the original patent applications of your favorite old-school novelty products.
The post What’s Inside Silly String: The Secret’s in the Solvent appeared first on WIRED.
Playboy’s Image of the Ideal Woman Sure Has Changed
We ran the numbers. While American women’s average BMI has gone up, Playboy’s largely imagined BMI has gone down.
The post Playboy’s Image of the Ideal Woman Sure Has Changed appeared first on WIRED.
Itty-Bitty Satellites Could Carry Your Experiments to Space
ThumbSat aims to get your kid's class project into space.
The post Itty-Bitty Satellites Could Carry Your Experiments to Space appeared first on WIRED.
Your Relative’s DNA Could Turn You Into a Suspect
Using DNA for criminal investigations is great---until it turns an innocent person into a suspect.
The post Your Relative’s DNA Could Turn You Into a Suspect appeared first on WIRED.
Science Turns the NFL’s J. J. Watt Into a Tower of Power
How science turned J. J. Watt of the Houston Texans into the NFL's dominant force.
The post Science Turns the NFL’s J. J. Watt Into a Tower of Power appeared first on WIRED.
How to Get to Mars … And Maybe Even Live There
We've long dreamed of visiting the Red Planet. Here's what that trajectory might look like, from the fictional world of 'The Martian' to the technology we still have to develop.
The post How to Get to Mars … And Maybe Even Live There appeared first on WIRED.