{"id":41435,"date":"2025-06-24T13:00:00","date_gmt":"2025-06-24T13:00:00","guid":{"rendered":"https:\/\/www.scientificamerican.com\/article\/to-make-better-choices-understand-how-your-brain-processes-values\/"},"modified":"2025-06-24T13:00:00","modified_gmt":"2025-06-24T13:00:00","slug":"to-make-better-choices-understand-how-your-brain-processes-values","status":"publish","type":"post","link":"https:\/\/hoo.central12.com\/fugic\/2025\/06\/24\/to-make-better-choices-understand-how-your-brain-processes-values\/","title":{"rendered":"To Make Better Choices, Understand How Your Brain Processes Values"},"content":{"rendered":"<p>The brain weighs factors based on their importance to&nbsp;oneself&nbsp;and&nbsp;one&rsquo;s&nbsp;social world as part of a complex calculation that&nbsp;shapes behavior<\/p>","protected":false},"excerpt":{"rendered":"<p>The brain weighs factors based on their importance to&nbsp;oneself&nbsp;and&nbsp;one&rsquo;s&nbsp;social world as part of a complex calculation that&nbsp;shapes behavior<\/p>\n","protected":false},"author":586,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-41435","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/posts\/41435"}],"collection":[{"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/users\/586"}],"replies":[{"embeddable":true,"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/comments?post=41435"}],"version-history":[{"count":1,"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/posts\/41435\/revisions"}],"predecessor-version":[{"id":41436,"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/posts\/41435\/revisions\/41436"}],"wp:attachment":[{"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/media?parent=41435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/categories?post=41435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoo.central12.com\/fugic\/wp-json\/wp\/v2\/tags?post=41435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}